A Story Illustrating How Triggers Work
How Triggers Work
Let me tell you a story that illustrates how Triggers work.
I remember when I was just a kid during the Great Depression. Dad was out of work. Mom took in washing when she could find somebody who could pay her. There was just enough money for food, hardly any for clothes. Anything else, like toys, was out of the question.
I knew how to have fun with empty boxes, using a stick for a sword and my finger for a gun. But there was one toy I really wanted — a new Buck Rogers rocketship. I saw it in the local hardware store. I watched with fascination as the salesman demonstrated it. It was really neat. Wind it up and sparks shot out of its tail. I had to have it. How could I get money to buy it?
We had an apple tree in the backyard. It was fall and the apples were ripe. I would sell apples to raise the money I needed. I quickly picked the reddest ones and polished them to a bright shine.
I took my treasures out in the street and found grown men on the street corners selling apples too. “Beat it kid,” the man told me. Discouraged I started walking home.
But, I kept seeing that Buck Rogers rocketship with its sparks shooting out of the tail.
On my way I passed some business places. I looked into a barbershop and saw some men waiting. I went in and was able to sell two apples before the owner gently ushered me out. “This will work,” I thought.
I went to the next store and just got in before the owner chased me out. I was discouraged and scared, but I thought of the two apples I did sell and that Buck Rogers rocketship. That renewed my courage. I did not understand it then, but that Buck Rogers rocketship had become a Trigger. Every time I thought about it, it triggered me into action.
I kept on going, store after store. Some owners were nice and let me come in and sell my apples, others ushered me out. Not all of them were kind. Every time I got discouraged I thought of my successes and of that Buck Rogers rocketship.
I had two Triggers now, the memory of my getting money for my apples and the thought of that Buck Rogers rocketship. I kept on going until I sold all the apples.
I ran to the store and bought my toy.
This simple story is an example of the power of Triggers. These are the same principles that work on any enterprise, from selling apples to landing a rocketship on the moon.
I’ll be giving you step-by-step instructions how to use these principles to program your mind with Triggers. You can then empower yourself with unstoppable motivation whenever you need it.
Do you have a story you’d like to share about how you were highly motivated and achieved your goal?

